In internet marketing terms, the term keyword refers a search term that someone would use in a search engine to find something. There are three main categories a keyword can fall under; transactionial, navigational, and informational.
To briefly go over the categories, transactional is when you want to purchase or download something, or maybe play a free game or something like that. Navigational is when you are trying to go to a specific place on the web, and informative is when you are trying to do research or something like that.
Using keywords correctly on your website can either make or break you. They are very important to any kind of internet campaign that you are trying to set up. So with that being said, I am going to give you the basics on how to use keywords for your website.
Basic information on how keywords are used
To target a particular keyword in a page or a post, the best way to do that is to use the keyword in the heading or header or whatever you want to call it, and than use it again in the first 200-or-so words of your page or post.
Now does that mean it is going to get ranked right away under the keyword that you targeted? No. It could, but usually it will not if you are talking about Google and Bing, or any major search engine. But, do not get discouraged because it will eventually get ranked, and how quickly that it does will depend on a number of things, such as the niche or the market that you are working in, and most importantly the quality of your content and weather your content actually helps or solves whatever the intention of using the keyword was.
Meta Keywords should be used but that are not as important as they used to be. Content is king these days. You should concentrate on writing naturally around the main keyword that you are targeting.
For those of you that don’t know, a meta keyword is in the HTML code of your website and it tells the search engines what the page or post is supposed to be about. Try to use only one or two, if you want to know how to use a meta keyword in wordpress, look at the picture below (click to enlarge).
How to choose a keyword
Preferably, especially when you are first starting, you want to use a keyword with low competition. It is okay to write in a keyword with a lot of competition, just don’t expect rankings to come quickly if at all.
Getting to the first page of Google should be your goal when targeting a keyword. If it is not on the first page, than it is not going to get your much traffic, it any at all.
So, lets take a look at this article and how I created it using a keyword. If you don’t have a access to a keyword tool like jaaxy, just head over there and create a free account.
The first thing I did was look for the keyword “keywords.” That one came back with a 426 QSR (quoted search results, the number of pages competing for this keyword). So I decided to try another one which was “how do I use keywords?”
This one came up with a much lower QSR, but as you can see there are a LOT less people searching this term; less than ten searches per month which is not a type of keyword that is worth targeting.
So I decided to change it to “how do you use keywords?”
And it came back just perfect. As you can see the QSR is very low at 38, and although there is a low amount of monthly searches, it is good for a website like mine which is still relatively new and not as well known as others. Even though it will not get indexed under “how do you use keywords” right away, it probably will as time goes on. With such a low QSR, it should easily rank under it after a few months at the most.
I am not sure why this version has more searches than the other one, but numbers don’t lie. So at first I decided to write this article under the keyword/keyphrase, “how do you use keywords.”
But eventually I decided to narrow it done even further to “how do you use keywords for your website?”
You may have found this article by using the keyphrase that I used or any other number of keywords in this article. When you write content there is a whole number of keywords that will eventually get ranked in the search engines, not just the ones that were targeted.
How do I track keywords to see how they are ranking?
Well, there are a number of ways you can do this. The easiest way is to register your site with Google webmaster tools.
Google Webmaster Tools: This is the webmaster tool keyword outlook on one of my websites. I have not updated it in a long time, but there are still keywords ranked on the first page.
This should give you an easy way to keep track of the keywords that you are being ranked under in the Google search engine(which makes up about 75% or more of all internet searches).
There is also a Bing webmaster tool, and I recommend getting both Google and Bing since those two search engines have by far the most search traffic.
Google Analytics: There are also other services that you can use, such as Google analytics. I don’t use Google analytics as much as others do, but it is a very useful tool for getting more information about your visitors such as their demographics and what country they are from as well as other information.
Analytics is a more complicated tool than webmasters, but it is very useful tool for checking to see how your website is doing every once in a while.
Thank you for reading this tutorial, and it hope it helped you in some way. Leave any feedback below!
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